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Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

• Discover the new rules of marketing
• Stand out and create WOW moments
• Build a loyal and vocal customer base
• Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

• Sales Rank: #12578 in Books
• Published on: 2016-12-05
• Original language: English
• Dimensions: 9.10" h x 1.00" w x 6.00" l, .0 pounds
• Binding: Hardcover
• 208 pages

From the Inside Flap

Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is it can create more personalized products and personal services, and Marketing 4.0 maps out an authoritative approach to taking customers from awareness to advocacy.

For this highly anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people on varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include advocate because the opinions of our family and friends have enormous impact on buying decisions— and fully updated coverage walks you through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and innovative best practices.

Moving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jumpstart your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization onboard.

This peerless resource guide completely prepares you to leap ahead of the curve without any prior knowledge of analytics or IT by enabling you to:

• Gain data-driven insight into the new ways customers are spending and the three driving subcultures: youth, women, and netizens
• Examine firsthand examples of Marketing 4.0 boosting productivity by engaging customers at every touchpoint along their real-world paths through today's digital marketplace
• Redefine customer engagement in the digital era, including human-centric marketing, creating customer conversations, and omnichannel strategies

Looking at marketing in an entirely new way may seem overwhelming, but with the easy-to-use framework in Marketing 4.0, you can quickly get down to succeeding at what has always mattered—customer impressions.

From the Back Cover

Praise for MARKETING 4.0

"The technology world moves so quickly today that each change accelerates the next. It's critical in such an environment to have a baseline and point of reference to help marketers find their way forward. Marketing 4.0 puts a new scholarship stake in the ground and will be the starting point and an invaluable resource for everyone trying to invent and understand the digital and mobile future."
— Howard Tullman, CEO, Chicagoland Entrepreneurial Center/1871

"The Internet and IT radically change marketing. This book is the eye-opener for marketing in the new era."
— Hermann Simon, Founder and Chairman, Simon-Kucher & Partners

"No one has a finger on the pulse of marketing like Phil Kotler. His ability to identify and interpret new marketing trends and developments is truly astounding. Once again, with Marketing 4.0, Kotler and his co-authors help to blaze a new trail to marketing success. This is definitely the one marketing book you HAVE to read this year."
— Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business

"A terrific guide to the transformations that are already coming over the horizon to challenge marketing practice. Perplexed marketers will learn how to navigate the power shifts and possibilities of digital connectivity and turn them into advantages."
— George S. Day, Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania

About the Author

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.

HERMAWAN KARTAJAYA is the founder of MarkPlus, Inc., the largest marketing consulting firm in Indonesia.

IWAN SETIAWAN is COO of MarkPlus, Inc.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Digital, but not that much
By Joao P Paixao
Written with clarity and common language, this book is a good read mostly for those that struggle to understand how digital technologies are reshaping marketing principles. However, I expected a little more, given the authors' background. Indeed, there is not much novelty in the ideas presented in this book. Besides, the authors just scratch the surface of the issues. While turning the pages, questions like "what else?" were often coming to my mind. In the end, readers may have an impression of incompleteness. Give me more...

1 of 1 people found the following review helpful.
Yes, they do know where the future consumer is heading
By Sunny R
I'm devouring this book! I downloaded it yesterday and can't put it down. The information and foresight is solid. I work for a manufacturer and we are starting to feel the shifts that are referenced in this book. I appreciate everything I'm learning from this book thus far and can't wait to read a few more pages tonight. I know this will be become a valuable reference for me.

1 of 1 people found the following review helpful.
Best Marketing book this year.
By John C
This book come last month of the year, but finished first. Just path 1 alone is worth the price, it help me summarize all of many trends that confused me sometime. The new customer journey make sense and totally actionable. If you are a marketer this book is a must.

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The final book of the thrilling Mortal Engines series! London is a radioactive ruin. But Tom and Wren discover that the old predator city hides an awesome secret that could bring an end to the war. But as they risk their lives in its dark underbelly, time is running out. Alone and far away, Hester faces a fanatical enemy who possesses the weapons and the will to destroy the entire human race. The final book in the Predator Cities series, Philip Reeve's A Darkling Plain is the winner of the Guardian Children's Fiction Prize.

• Published on: 1964-06-01
• Binding: Paperback

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[O458.Ebook] PDF Ebook Early American Antique Country Furnishing, by George Neumann

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• Sales Rank: #1218235 in Books
• Published on: 1996-01
• Released on: 1988-04-27
• Original language: English
• Number of items: 1
• Binding: Paperback
• 354 pages

Review
Right here we find a price reference to fulfill your expectations of a reliable encyclopedia covering those cherished furnishings found throughout homes from colonial times up through the 1800's. A multitude of furniture, fixtures, appliances, and knick-knacks hundreds of years old are found throughout this volume. -- Book Description

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1 of 1 people found the following review helpful.
The Country Tin Buyers Encyclopedia
By The Country Tin
As a buyer for The Country Tin, a majority of our purchasing is based on this book! We focus on primitive country antiques, and this book has been more then helpful when trying to establish a provenance or date. Certain to be a wonderful reference book for any collector or antique dealer alike.

1 of 1 people found the following review helpful.
early american country fursishings
By claudia collins
this is without a double the best reference book that i own. i have worn out other copies and needed a new one.

0 of 0 people found the following review helpful.
A "Must Have" for the Primitive Collector & Dealer!
By Sara / Gull Cottage
Long out of print - this book is a must-have bible for the early American country collector and dealer. I have been in business for 35 + years and it is amazing what I recently learned from this book. the price-guide included is obviously out of date but it is fascinating to compare the prices of today vs. those in the guide. The pictures are clear and concise, the descriptions - though short - are ever so helpful. Do not hesitate - buy it!

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• Sales Rank: #101388 in Books
• Original language: English
• Dimensions: 9.25" h x .85" w x 6.00" l,
• Binding: Paperback

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80 of 82 people found the following review helpful.
Trust Me: Even You Are Not Invisible. At Least Not Yet.
By Bassocantor
THE ART OF INVISIBILITY is a little bit scary. The authors, Kevin Mitnick and Robert Vamosi, document the myriads of ways that others can spy on our activities. You might think no one knows what you are doing, but you are wrong: "Each and every one of us is being watched." If you carry a cell phone, "You are being surveilled."

Mitnick tells the story of how the famous John McAfee, on the lam, was found supposedly by coordinates listed in the meta data of a photo posted online. The authors snicker, "Take it from me: if you’re trying to get off the grid and totally disappear, you don’t want to start a blog."

Some of the pointers are pretty basic, such as using strong passwords, and being careful to setup your home Wifi using the latest security protocols. A large chunk of the book relates to securing wireless internet access. "Public Wi-Fi wasn’t created with online banking or e-commerce in mind. It is merely convenient, and it’s also incredibly insecure."

More advanced suggestions are for those who feel they need extreme online privacy. These tactics include things such as using "burner" phones, paid for with cash, and using encryption tools to hide the data on our laptop.

Law enforcement has come a long way in tracking down fugitives. The authors explain how authorities use devices to mimic cellular base stations, and "designed to intercept voice and text messages." Using another tactic, the FBI has successfully tracked criminals by getting the cell tower data, and correlating their cell phone records.

I was surprised to learn of certain recent laws regarding data preservation. In the event of a legal investigation, you must preserve your entire browser history. You can be arrested--and people have been, for clearing the history.

The really meaty parts of the book provide extreme tactics to remain anonymous on the internet. Mitnick advises creating a complete new persona, "one that is completely unrelated to you. . . When you’re not being anonymous, you must also rigorously defend the separation of your life from that anonymous identity."

The first thing to do in making yourself anonymous is to get a cheap standalone laptop--used only for your anonymous persona. "Don't ever use the anonymous laptop at home or work. Ever."

Here are a few more tips for becoming anonymous:

* When you travel, don't bring electronics that store sensitive information with you.
* Encrypt the confidential data on your laptop.

The authors present a LOT of different ways to make your online persona more invisible. The authors admit, however, that even with all their precautions, it is still tough to be 100% anonymous. The main idea is to make it much more difficult for the intruder. So, put up "so many obstacles that an attacker will give up and move on to another target. . . Being anonymous in today’s digital world requires a lot of work and constant vigilance."

All in all, I found THE ART OF INVISIBILITY to be an interesting, fairly-practical read. It was good to be reminded about the proper setup of networks, and how vulnerable public systems can be. I don't feel the need to go out and buy a "burner" phone anytime soon, but it's good to know.

Advance Review Copy courtesy of the publisher.

8 of 8 people found the following review helpful.
Your potential employer saw your browsing history. You should have read this book before applying!
By Kevin Jennings
Where do I begin? I've been a computer geek my entire life. Well, since 1982, anyway. My dad bought me a Commodore 64 computer back then. I can't hardly remember a single day that has passed since then that I haven't had a computer in front of me at some point during the day. Heh, I don't know if that's a good thing or a bad thing!

Anyway, as a developer and security enthusiast, I've always been interested in the hacking scene. Back then, when Kevin Mitnick and Kevin Poulson were in the news because of their "activities", I was glued to the t.v. I wanted to know everything they did! See, the thing is, I was like them. I craved knowledge. I wanted to explore that hidden and forbidden world of the byte and the baud that consisted of inter-connected mainframes and central stations via phone lines. I dialed into a lot of "boards" (BBSes) and got "forbidden knowledge" of what they used to call "phreaking" (phone hacking) from text files uploaded by phreakers. I thought it was just fun and games and never really did anything with the so-called "power" that I had gleaned from those text files.

Fast forward to today, things are a lot worse, security-wise, with regards to computer security and threats to your private information. Especially since our daily lives are now entertwined with this ubiquitous thing called the internet. Every interaction we perform in our browsers, or internet-enabled applications, leaves information and trails that can be used against us. Our phones, even our automobiles, can be used to track us via GPS. Our credit card purchases can be used to build profiles of us that can be bought and sold to third party customers. Recently, the current U.S. Republican administration repealed a bill that would've prevented ISPs from selling your browsing information to private parties. Nothing you do online is private anymore. Nothing. This isn't like information that Facebook and Google collect on you. The ISP information is every single page that you go to in your browser. Think about this, for a moment: You have a medical condition. It's being treated and no one but your closest family knows about it. Like almost everyone with your condition, you browse online about it and have joined online support groups. Your child also suffers from a condition. They are autistic. Like almost any concerned parent, you look online to learn more about you child's condition and, too, to share your experiences and learn from others in similar situations. Recently, you've applied for a new job through a recruiter. They assure you that you're a perfect fit based on your resume and your phone screening interview with them. They want to pass your resume on to the company now, which you give your consent to do so. Now, the company that will be doing the hiring does something that, in the past, they couldn't have done: They buy your browsing history from your local ISP. They don't need your consent for this. Your browsing data is considered the ISPs property now and can be sold as a commodity that is tied directly to you. Your prospective employer can now see that, based on your browsing history, that you have a medical condition and a child with autism. Which, more than likely, means you will probably miss a lot of work. So, they do what any good business will do: They pass on your resume. You don't even get a chance to interview with them. Your resume gets deep-sixed based soley off your browsing history and nothing else.

Now, with that nightmare scenario fresh in your head, I want you to understand that when I say this book can help you to avoid such a situation, I really mean it. From encrypting your email, to setting up a VPN, to using the anonymous Tor Onion browser and other security methods, this book can help someone that doesn't know anything about internet security by showing them how to secure their private information, their browsing habits, their email, and all online activity. Seriously, in this day and age, it's almost a sin not to be aware of at least the basic dangers out there in "cyberspace". With this book, you can be very sure that if you follow the steps provided, you'll be very secure from most of those threats.

23 of 26 people found the following review helpful.
The Art of Book Writing
By Public Reviewer
I really enjoy Kevin Mitnicks work. Both his books as well as speeches and demos and overall life stories, hes innately a good story teller in my opinion.

Now I've read his other books, Ghost in the Wires, Art of Intrusion, and I really learned a fair amount reading them. I initially knew almost nothing about phone phreaking when those books came out and I finally read them. Fast foward in time a good deal and I know a good amount more about security, OPSEC, security researching ectect...

As other reviewers have said, this book is a good read, but its alot less technical/advanced than his other reads.....

This is what I will say without ruining the book for you. Just go to the pictures I've included and look at the chapter page, if you think you know everything about everything about these topics, maybe this book isnt for you. It still is an entertaining read though.

Keep it up Mr. Mitnick.

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[B225.Ebook] Fee Download Subjective Communication, by Jose Silva, Ed Bernd Jr.

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Learn how to use your mind to communicate with your body to keep it healthy, with other people to improve rapport and strengthen your relationships, and with higher intelligence so that you can obtain guidance and help to solve more problems and make the world a better place to live.

What is Subjective Communication?

Subjective Communication is a natural ability that all of the highly successful people on our planet have in common.

Subjective Communication is the ability that permits people to know more than their physical senses alone can tell them.

Subjective Communication is the one “secret of success” that people have sought to reveal for thousands of years, yet remained hidden because those who had it did not realize that the way they functioned was different from the way the vast majority of people function, and those who didn’t have it considered it so unlikely that they doubted its existence.

For the fortunate few who, through natural means, developed the ability to use subjective communications to know more than the majority of people, life has been a fabulous success.

These people - about ten percent of the population - are the ones we consider “lucky.”

Though they do no more work than other people, they prosper.

Though they are no more persistent than millions of others, they succeed while others fail.

Though they are no more intelligent than the masses, we call them geniuses.

You can develop this ability.

All humans are born with the potential to communicate in more ways than through the physical senses.

It is your mind, and your phenomenal imagination, that makes you human.

In this book, you will learn why imagination is not only used for make believe, but is also used as a communications tool.

You will learn exactly what human intelligence is, and what mind is, and how these function in another - invisible-to-the-human-eyes - dimension where we exchange vital information that helps improve our relationships, our decision making ability, and our chances for success and happiness in this life.

You will have a rare opportunity to look inside the mind of a genius, a natural psychic who has been using this ability for more than sixty years, as this genius is interviewed by a veteran newspaper reporter turned researcher.

This insight and understanding will help you develop your own abilities.

Never before has there been a book like this one, that strips the mystery away and explains in simple language exactly what this thing called ESP really is and how you can learn to use it like the most successful people in our world do.

It is your heritage as a human being.

Use it.

• Sales Rank: #173467 in eBooks
• Published on: 2014-03-14
• Released on: 2014-03-14
• Format: Kindle eBook

About the Author
Jos� Silva's life is more than a great American success story. It has transcended time and space to become one of the world's all time great success stories. Orphaned at age 4, he never attended school a day in his life as a student; yet the reading and research that he undertook to help his own children, unlocked secrets of the mind and human potential that had remained hidden for thousands of years. Jos� Silva's 22 years of dogged determination to dig out these secrets has literally changed the world. He actually found the secret of success. He first started working with his own children in 1944, then in the 1950s and 1960s helped his neighbors learn how to actually use the untapped power of their minds to get whatever they wanted. While he never asked them to pay him, he was rewarded greatly with more knowledge on this subject than anyone else on the planet. From 1966 to 1998 his Silva Mind Control Method helped millions of people worldwide, and since 1998 his Silva UltraMind ESP System is leading people into what he called "the beginning of the second phase of human evolution on the planet." This man with no formal schooling wrote the book on mind development - in fact, he's had more than a dozen books published by major publishers, in two dozen languages. Prior to his passing in 1999 he developed a new course - actually more than a course, he calls it a system: The Silva UltraMind ESP System. In addition to helping people develop and use their own God-given intuition, the UltraMind ESP System includes a new scientifically-based technique to communicate with higher intelligence regularly and reliably to obtain help and guidance in carrying out your mission in life. While Jos� Silva may have moved on to new assignments, his work is still going strong, in live seminars, books, and in convenient home study courses. There are many courses that are "based on" his work, but the only courses still being taught that he authored himself, based on his 22 years of scientific research, are the Silva UltraMind ESP System, and his Holistic Faith Healing System. For details, please visit www.SilvaCourses.com

Most helpful customer reviews

3 of 3 people found the following review helpful.
Jose Silva has uncovered the almost magical potential of our ...
By Pandora
Jose Silva has uncovered the almost magical potential of our minds, decades ago. Yet truth never gets old. The incredible influence that we have when it comes to other people is exemplified in this book. We can make reaching our goals child's play when we use our God given gift of reaching the Alpha and Theta states of mind. That is how intuition can be explained, among other things. Visualizing while in Alpha the goals that we want to achieve, first, will make those goals easier to manifest in "the real world". Anything by any Silva instructor (such as Robert B. Stone, Burt Goldman, etc.) not to mention Jose Silva himself, is an eye opener into this ability that we all possess.

3 of 3 people found the following review helpful.
Pass
By jeff mejia
I have Silva's original blue book the Silva Mind Control Method and the original cd's on his first course and I feel the materials that I have stated here are all you need to establish yourself as a good Silva Mind Practitioner. Subjective Communication is mentioned in the CD's and how to develop it. This book was more of a medium to push other products and seminars--very short and hardly any instruction. Any instruction mentioned was already covered in the cd's like I already stated.

2 of 2 people found the following review helpful.
Five Stars
By William Cornell
It works....enough said.

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[D550.Ebook] Download Ebook The Odyssey: Critical Edition (Norton Critical Editions), by Homer, Albert Spaulding Cook

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A retelling of Homer's epic that describes the adventures of the hero Odysseus as he encounters many monsters and other obstacles on his journey home from the Trojan War.

"It is always a real pleasure to read a translation which adheres to one basic, important principle, to reflect faithfully what the poet says. Professor Cook's translation does just that.... This is a literal translation, following the original line for line. These lines scan easily and move rapidly, thus reproducing one of the special delights of Homeric style.... Recommended highly." ―Francis D. Lazenby, Classics Department, University of Notre Dame

• Sales Rank: #283043 in Books
• Brand: W.W. Norton & Co
• Published on: 1974-02
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 516 pages

Language Notes
Text: English, Greek (translation)

About the Author
Albert Cook is Professor of Comparative Literature, English, and Classics at Brown University, where he has taught since 1978. Author, poet, and playwright, he is the author of the critical studies The Classic Line: A Study of Epic Poetry, Myth and Language, and Soundings: On Shakespeare, Modern Poetry, Plato, and Other Subjects; the poetry collections Adapt the Living, Modulars, and Delayed Answers; and the plays The Death of Trotsky and Recall. His articles and poetry have appeared in scores of periodicals.

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0 of 0 people found the following review helpful.
If you liked the short story then this here will give you ...
By Jess
I just bought it so I'd have something to do a book report on and cause I read it in High School.
If you liked the short story then this here will give you the full version

0 of 0 people found the following review helpful.
WOULD RECOMMEND
By DAVE G MULLINS
what can you say, its Homer's Odyssey :) book is sufficient quality physically, good for price!

0 of 0 people found the following review helpful.
Five Stars
By Jean Haight
Great

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[N404.Ebook] Ebook Download Wingate and the Chindits: Redressing the Balance (Cassell Military Paperbacks), by David Rooney

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Major General Orde Wingate, DSO and two bars, who had created and personally led the Chindits (commandos, from the Burmese word for a griffin) was killed in an air accident in March 1944, at the height of the second Chindit campaign. He was highly praised, especially by General Slim. But by 1956, Slim was dismissive of him in Defeat into Victory, and the Official British History in 1961 was viciously critical. What happened to change minds so completely? David Rooney examines the life and achievement of a maverick soldier who inspired loyalty and devotion in some, hostility in others. He presents facts that thoughtful, diligent research has uncovered, to leave a broader impression of Wingate's colourful career. The result is an intriguing portrait of a military mind of daring originality, deserving of a better judgement in military history.

• Sales Rank: #1634035 in Books
• Published on: 2000-06-01
• Original language: English
• Number of items: 1
• Dimensions: 7.80" h x .79" w x 5.39" l,
• Binding: Paperback
• 272 pages

About the Author
David Rooney saw war service in India and West Africa as a captain in the Queen's Royal Regiment. After the war he read history at Keble College, Oxford, and went on to a teaching career in Belfast, Germany and England, including four years as a Senior Lecturer at Sandhurst. He is a Life Member of Clare Hall, Cambridge, and continues to lecture and write. Previous titles include: Military Mavericks and Burma Victory.

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5 of 6 people found the following review helpful.
An interesting man, but is it an interesting tale?
By Megami
A biography of a fascinating man, one of the most determined and unorthodox military leaders of WWII, who to this day can inspire extreme love or loathing. While intersitng to read about, he would have been very annoying to work with.
This book covers both his upbringing and the miliary campaigns he was involved in. (I especially found the influence of religion interesting - he was instrumental in the early ideas on the founding of Israel) Fascinating topic, not so fascinatingly written - could have done with much tighter editing and explanation of many miliary terms and acronymns.
Still, i am pleased i read it to learn more about Wingate, and the interesting story about his reputation, and like T E Lawrence, how it was shaped before and after his death

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This textbook presents various automatic techniques based on Gr�bner bases elimination to prove well-known geometrical theorems and formulas. Besides proving theorems, these methods are used to discover new formulas, solve geometric inequalities, and construct objects which cannot be easily done with a ruler and compass.

Each problem is firstly solved by an automatic theorem proving method. Secondly, problems are solved classically without using computer where possible so that readers can compare the strengths and weaknesses of both approaches.

Contents: Automatic Theorem Proving; Generalization of the Formula of Heron; Simson Wallace Theorem; Transversals in a Polygon; Petr Douglas Neumann's Theorem; Geometric Inequalities; Regular Polygons.

• Sales Rank: #7029721 in Books
• Published on: 2007-11-12
• Original language: English
• Number of items: 1
• Dimensions: 9.23" h x .73" w x 6.09" l, 1.09 pounds
• Binding: Hardcover
• 252 pages

Review
The selection of the theorems is very nice, making the book quite interesting even to those with no interest in computer-based proofs ... Beside being extremely useful to those who would like to benefit from automatic theorem proving and discovering, the book is also of great interest to anyone interested in geometry, thanks to the beautiful selection of topics it covers. --Zentralblatt MATH

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Selected Topics In Geometry With Classical Vs. Computer Proving, by Pavel Pech PDF
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Selected Topics In Geometry With Classical Vs. Computer Proving, by Pavel Pech PDF

Selected Topics In Geometry With Classical Vs. Computer Proving, by Pavel Pech PDF