PDF Ebook Retail Category Management (Fashion Series), by Deborah Fowler, Ben Goh
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Retail Category Management (Fashion Series), by Deborah Fowler, Ben Goh
PDF Ebook Retail Category Management (Fashion Series), by Deborah Fowler, Ben Goh
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Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it–even those not versed in category management.
- Sales Rank: #181073 in Books
- Brand: Fowler, Deborah C./ Goh, Ben K.
- Published on: 2011-01-21
- Original language: English
- Number of items: 1
- Dimensions: 10.60" h x .40" w x 8.90" l, .61 pounds
- Binding: Paperback
- 128 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Pricey but a current resource and great tool to understand Category Management
By Loyaltyhart1
In addition to the Nielsen book published in 2006, this is a great resource for teaching and understanding traditional Category Management.
1 of 1 people found the following review helpful.
Not exactly what I thought
By Ryan A McLeaird
I thought this was going to be more of a text book but it is basically a $70 magazine. Good high level information on Retail Category Management, but the price for what you get is disproportionate in my opinion. I should have read the description better I guess.
1 of 1 people found the following review helpful.
Requried reading
By Cassandra Bailey
My educational experience requires this book reading. I am in sales and I would reccommend this to help with understanding how to better serve your customers.
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