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The Mac is Not a Typewriter, 2nd Edition, by Robin Williams
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One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
- Sales Rank: #21691 in Books
- Brand: Williams, Robin
- Published on: 2003-04-21
- Released on: 2003-04-21
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .50" w x 6.80" l, .40 pounds
- Binding: Paperback
- 96 pages
From School Library Journal
YA-- Using 19 short lessons, this concise, simple style manual directs a Macintosh user on how to produce professional quality manuscripts. Punctuation and grammar hints are coupled with instructions for manipulating the Mac to the writer's advantage. It is aimed at desktop publishers as well as novice writers seeking a polished look for term papers.
Copyright 1991 Cahners Business Information, Inc.
From the Back Cover
One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the "Strunk and White of typography." The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.
About the Author
Robin Williams is the author of more than 20 best-selling and award-winning books, including The Little Mac Book, The Non-Designer's Design Book, The Non-Designer's Web Book, and Robin Williams Design Workshop and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Improve eye appeal and readability of your emails, reports, blogs or LinkedIn posts
By Adeline
I started using this book when I was writing newsletter content and developing my own print layouts — at one time for a dozen clients simultaneously. It helped me create documents that were not only attractive but highly readable as well. Now I recommend it for day-to-day business use. Yes, there is a difference in an email, a report, a blog or a LinkedIn post that follows Mr. Williams' tips for spacing, subheads, font style, white space and quotation marks.
As The Ruthless Editor, I know that words count. So does punctuation. But I don't discount the impact of the pleasing use of fonts, bolding, italics and spacing. I have recommended this book to many colleagues and clients, and I will continue to do so.
1 of 1 people found the following review helpful.
Invaluable reference for any self-published author
By Jim Stenstrum
This book is short, sweet and very used-friendly. Kind of a Strunk's Elements of Style for typography. I just self-published my first book and I made all the rookie mistakes. Read this book BEFORE you publish your Great American Novel -- it will save you a lot of re-editing and re-formatting when you're finally ready to push the PUBLISH IT button.
0 of 0 people found the following review helpful.
Basic
By Elizabeth
I needed this book for a class I was taking. I realized after buying it that I didn't really need it because the information inside was so basic. If you are pretty advanced with a computer I would say skip out on getting this book. If you are a beginner computer user then this book is a good jumping point. It is very very basic information on how to use a computer (Mac).
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