Minggu, 30 September 2012

[H901.Ebook] Free PDF 500 to 800: Your Guide to Understanding Credit, by Keyona Henderson

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500 to 800: Your Guide to Understanding Credit, by Keyona Henderson

Keyona Henderson’s 500 to 800 is a lifeline to individuals wanting a better credit report and score. Keyona has helped many people manage to raise their credit score and this book explains how you can do the same. Having BAD credit can be very challenging! You can be DENIED, REJECTED, and face high interest rates. No one wants to pay extra or miss out on major opportunities just because of a bad credit score. It is time to end the shame that comes along with filling out applications. Discover hidden SECRETS on how to raise your score and prepare to learn about MYTHS surrounding credit. This book is explained in basic terms that readers can understand. It is a guarantee that you will walk away with understanding more about credit, what factors impact your score, and how to raise your score.

  • Sales Rank: #550063 in Books
  • Published on: 2015-10-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .21" w x 6.00" l, .29 pounds
  • Binding: Paperback
  • 90 pages

About the Author
Keyona Henderson, MBA is from Richmond, Virginia. She holds a Bachelor’s and Master’s Degree in Business from Liberty University. She specializes in credit counseling, resume advice, career coaching, and assisting small business owners. She volunteers for several nonprofit organizations and aims to donate her time to the betterment of all. She has received recognition for her efforts in supporting many causes. Her goal in life is to impact the world, one person at a time.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Amazing book and person!!!!
By Amazon Customer
I highly recommend buying this book! Her credit counseling services are great and the book lay out everything in simple terms so anyone who is able and willing can repair their own credit and keep it repaired! Buy this book! You will not be disappointed!

1 of 1 people found the following review helpful.
Invest in yourself
By Venetia R Williams
A much vital need to purchase this book & accompanying workbook. We're given simple step by step guidelines & real life scenarios from the author & testimonials from those who've already put into action steps to improving their credit.

0 of 0 people found the following review helpful.
I defiantly recommend this book in any and everyone
By Gabriel Thornton
On of the most informative books I have read in a while. I thought I knew everything about credit but boy was I wrong. This is a quick read that gives you all the information that is needed to help the average joe improve their credit. I defiantly recommend this book in any and everyone. It only takes a few hours to read but it could give you and entire different prospective on your life style. The workbook is an awesome addition to ensure that you stay on track to achieving your goals, whatever they may be. FIVE STARS!

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Senin, 24 September 2012

[S123.Ebook] Free PDF Zag: The Number One Strategy of High-Performance Brands, by Marty Neumeier

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Zag: The Number One Strategy of High-Performance Brands, by Marty Neumeier

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle

From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.

ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

  • Sales Rank: #24277 in Books
  • Brand: Neumeier, Marty
  • Published on: 2006-09-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.90" h x .80" w x 5.20" l, .62 pounds
  • Binding: Paperback
  • 192 pages

Review
“Each of [Neumeier’s] books is excellent, but ZAG is revolutionary.”
—JACK COVERT AND TODD SATTERSTEN, FROM THE 100 BEST BUSINESS BOOKS OF ALL TIME

“You already know that this book has the best title of any marketing book in a generation. What you don’t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.”
—SETH GODIN, AUTHOR OF SMALL IS THE NEW BIG

“Here’s a practical field guide on how to create and grow a world-class brand, so no more excuses—read it now and start zagging.”
—KIP KNIGHT, MARKETING VICE PRESIDENT, EBAY

“The revolution needs passion, imagination, and a dangerous handbook. Here
it is, born in the trenches yet written with enough verve and imagination to get you out of them—fast.”
—BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY

“A big idea surrounded by 17 practical steps and presented in a delightful style.� The presentation alone is worth the price of the book.”
—DAVID A. AAKER, VICE CHAIRMAN, PROPHET, AUTHOR OF BRAND PORTFOLIO STRATEGY

“Awesome book—even better than THE BRAND GAP. It arrived at my desk like a familiar but new friend.”
—ROD SWANSON, DIRECTOR OF BRAND INTEGRATION, ELECTRONIC ARTS

“There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Marty Neumeier offers essential insights into how to do the latter.”
—PROF. RON SANCHEZ, COPENHAGEN BUSINESS SCHOOL, CO-AUTHOR OF THE NEW STRATEGIC MANAGEMENT

"ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead.”
—GARY ELLIOTT, VP BRAND MARKETING, HEWLETT-PACKARD

“Never has one author jammed so many good ideas into so few pages as Marty Neumeier has.”
—AL RIES, AUTHOR OF THE ORIGIN OF BRANDS

"It is part manifesto, part practical handbook, and you can read it between LaGuardia and Logan.”
—BUSINESSWEEK

From the Back Cover
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:
- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle
From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands-radical differentiation.
"ZAG "is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

About the Author
Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great thoughts, presented perfectly for busy people
By Amazon Customer
You have to read Zag like you read the bible- it tells a great story but you often are better served not delving too deeply into the statements made by the author to support his points (i.e. the fact that 11 million people went to Europe in 2006 versus 8 million in 1964 as evidence of a shift in American society- though as a percent of the population it is almost no change at all in Americans traveling abroad).

Such is the nature of writing about a topic where 1) the author makes his money selling branding services; 2) he doesn't believe in hard numbers to prove points, harboring the predictable anti-research position that is both a great strength and weakness of this book and books like this (i.e. Blink). It also may be the most acceptable way to write a book that is not so dry and academic that nobody would want to read it.

But the story being told is a great one and it is really well told. Neumeier needs to get a lot of credit for presenting ideas simply (not simplistically) which many other authors would make very complicated. The book is also just really well thought out so that it is thoroughly enjoyable to read even as you get into some pretty important topics that others might get bogged down in jargon or overly long explanations. The book also gets high markst for not only discussing what a "zag" is but also showing you how you can get there if you follow his clearly outlined process.

So while the book is clearly a campaign for what he believes versus an objective look at branding, it is great read and I would recommend it for anyone working in marketing/branding that wants a refresher or reminder about what you should be thinking about in our ever-changing world.

29 of 30 people found the following review helpful.
How to "zag" when everyone else "zigs"
By Robert Morris
In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and customer experience, noting that brand-building isn't a series of isolated activities; rather, it is a complete system in which five disciplines - differentiation, collaboration, innovation, validation, and cultivation - "combine to produce a sustainable competitive advantage. " His intent in Zag "is to zoom in on differentiation to reveal the system within the system."

Initially, he observes that the human mind deals with clutter the best way it can: by blocking it out. As a result, "the newest barriers to competition are the mental walls that customers erect to keep out clutter. For the first time in history, the most powerful barriers to competition are not controlled by companies, but by customers. Those little boxes they build in their minds determine the boundaries of brands." (Thomas H. Davenport and John C. Beck also have much of value to say about these boundaries and barriers in The Attention Economy: Understanding the New Currency of Business.) In his latest book, Neumeier explains how to overcome these barriers with radical innovation - "the engine for a high performance brand" - that requires mastery of four disciplines:

1. Finding your zag
2. Designing your zag
3. Building your zag
4. Renewing your zag

Everything begins with identifying the zag. That is, offering something that combines the qualities of both good and different. "When focus is paired with differentiation, supported by a trend, and surrounded by compelling communications, you have the basic ingredients of a zag."

OK, but how to do that? Neumeier provides a design process that consists of 17 checkpoints, each formulated as a question. He explains how to answer each of them correctly (i.e. an answer most appropriate to the given organization) by proceeding through a sequence of 17 checkpoints, each of which evokes a question to be answered correctly (i.e. appropriate to the given organization), with the first two previously posed as a trilogy in The Brand Gap: "Who are you?" and "What do you do?" Responding to them may prove far more difficult than it may first seem and a correct (i.e. appropriate) answer to each is essential to achieving radical innovation. The third question posed previously, "Why should I care?" creates an even greater challenge. Fortunately, a correct (i.e. appropriate) answer to that question will be revealed by carefully proceeding through the remaining 15 checkpoints.

It is truly remarkable how much substance and how many thought-provoking questions Neumeier provides within a narrative of less than 200 pages. With both rigor and eloquence, he explains how radical innovation can break through ever-increasing clutter in a competitive marketplace, whatever and wherever it may be. Special note should also be made of the book's production values. All of his core concepts, checklists, key points, observations, and recommendations are presented within a visually appealing context. The last time I checked, there are about 34,000 business books on the general subject of brands. Neumeier has written two of the most valuable among them. Bravo!

0 of 0 people found the following review helpful.
ZAG . . .to the front of the competition
By Rasul Sha'ir
Building brands is what my company does I have read MANY books on the subject and Marty, with runners on 1st, 2nd and 3rd base in the bottom of 9th inning, blasts one over the fence with his book! An easy and short read yet packed full of invaluable information on getting out of the starting blocks on the right track when it comes to building your brand. He speaks effecitvely on what that means and how to do it. It not only reads well but pictorially it's a winner. Visually he always brings the point home. Al Reis's the 22 Immutable laws of branding was my #1, now this has inched its way to the forefront of my favorite reference books in this area. Bravo Marty, bravo!

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Minggu, 23 September 2012

[B209.Ebook] Ebook Free The Wing Chun Compendium by Wayne Belonoha (31-Dec-2005) Hardcover, by Wayne Belonoha

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  • Published on: 1600
  • Binding: Hardcover

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Senin, 17 September 2012

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THE FORM WITHIN is the fascinating story of two hundred years of pioneering brain research, told from the unique perspective of the only brain scientist who has been, and still remains, an active participant in that story throughout the past seventy years: Karl H. Pribram.

In THE FORM WITHIN, Dr. Pribram takes us on a compelling journey from the dawn of our collective “recorded perceptions” in cave paintings to our greatest achievements as a species. He explains the important task of mapping the brain; the discovery of our holographic processing of memory and perception; and the detailed research that has created our understanding of self-organizing biological systems.

Along the way, Pribram shares the intimate interactions he has had with luminaries of twentieth-century science, including David Bohm, Francis Crick, John Eccles, Dennis Gabor, Hubel and Wiesel, Wolfgang Kohler, Karl Lashley, Aleksandr Romanovitch Luria, Ilya Prigogine, B. F. Skinner, Eugene Sokolov, and many others.

But this riveting glimpse into our past is only a part of the story. Pribram also provides us with insightful breakthroughs into a science of the future, and points the way to where our understanding of the brain is headed.


  • Sales Rank: #821742 in Books
  • Published on: 2013-02-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 7.75" w x 1.75" l, 2.74 pounds
  • Binding: Hardcover
  • 560 pages

About the Author
Karl H. Pribram was once dubbed “The Magellan of the Mind” for his breakthrough research on the functions of the forebrain, including the frontal lobes, temporal lobes, and limbic system, and their roles in decision making and emotion. His holonomic theory of memory and perception has been the subject of numerous popular books, including Michael Talbot’s The Holographic Universe, and Lynne McTaggart’s The Field, among many others.


Born in Vienna in 1919, Pribram received his medical degree from the University of Chicago at the age of twenty three, becoming one of the first three hundred certified brain surgeons in the world. During his next decade as a neurosurgeon in Memphis and Jacksonville, he joined Karl Lashley at the Yerkes Primate Center, became its director, and pioneered the field of neuropsychology—a term that Pribram invented.


He spent the following sixty years leading groundbreaking research into the interrelations of the brain, behavior, and the mind: ten years at Yale University, thirty years at Stanford University, and twenty years as distinguished professor at Radford and George Mason Universities and (simultaneously) as distinguished professor of psychology and cognitive neuroscience at Georgetown University, where he still serves today.


Pribram is the author of more than 700 books and scientific publications, including Plans and the Structure of Behavior (with George Miller and Eugene Galanter, 1960), which is credited with launching the Cognitive Revolution in Psychology; Languages of the Brain (1971); Freud’s “Project” Re-assessed(with Merton Gill, 1976); and Brain and Perception (1989). He is the recipient of more than sixty major awards and honors, including a lifetime grant from the U.S. Office of Naval Research; a Lifetime Research Career Award from the National Institute of Health; a Lifetime Achievement Award from the Society of Experimental Psychology and from the Washington Academy of Sciences; honorary doctorates in psychology and neuroscience from the Universities of Montreal and Bremen, Germany; and an Outstanding Contributions Award from the American Board of Medical Psychotherapists. He was the first recipient of the Dagmar and Vaclav Havel Award for uniting the sciences and the humanities.


Excerpt. � Reprinted by permission. All rights reserved.
Have you noticed the massive interest shown by the scientific community in studies of mind and brain? Scientific
American is publishing a new journal, Mind; Psychology Today is headlining studies of the workings of the brain; Popular Science and Discover are filled with tales of new discoveries that relate mind to brain and 37,000 neuroscientists are working diligently to make these discoveries possible.


It has not always been this way. When, as an undergraduate at the University of Chicago in the 1930s, I took a course on the nervous system, we stopped short of the brain cortex—and what we now know as the “limbic systems” was dismissed as a most mysterious territory called the “olfactory brain.”


It was this very lack of knowledge that attracted me: The Form Within is the story of my adventures in charting
this most important world about which we then knew so little. In the process, the data I gathered and the colleagues with whom I worked changed what opinions I had brought to the research and added sophistication to my interpretations.
In retrospect what impresses me—and what I urge my students to appreciate—is the long time required, sometimes
decades of passion, persistence and patience, for an idea to ripen into a body of hard evidence and a theoretical
formulation that I was finally able to communicate clearly to others.


The Form Within tells the story of my voyage of discovery during almost a century of research and theory construction. The story is set within the frame of the discoveries of the previous century, the 19th, which totally revised
our understanding in the Western world of how our brains work. During the 17th century and earlier, the human brain
was thought to process air, often termed “spirits.” With the advent of the sciences of chemistry and of electricity, a basic
understanding of brain processes was attained that, to a large extent, resembles our current views. Writings like those of William James and Sigmund Freud, around the juncture of the two centuries, will be referenced repeatedly in the following chapters.


My own story has a somewhat different perspective from that which is currently available in most neuro- and psychological science books and journals. For example, my interactions with the 20th century “shapers of viewpoints”
in the brain and behavioral sciences—B. F. Skinner and Karl Lashley, experimental psychologists; Wilder Penfield,
neurosurgeon; Arthur Koestler, author; John Eccles, neurophysiologist and Karl Popper, philosopher—expose the questions that puzzled us rather than the dogma that has become associated with their names.


Thus, The Form Within is the story of my quest. It charts a voyage of discovery through 70 years of breakthroughs in brain and psychological research. More than a hundred students have obtained their doctoral and postdoctoral training in my laboratory and gone on to productive and in some cases outstanding careers. Collaboration with scientists on five continents has formed and continues to form my views. The voyage is not over: each month I’ve had to add to, and in some cases revise, this manuscript. But as a work in progress, The Form Within is to me an inspiring chronicle of a most exciting voyage through what, often, at the time, has seemed to be a storm of experimental
and theoretical findings. As you will see, the concept of form—the form within as formative causation—provides a novel and safe vessel for this journey.

Most helpful customer reviews

9 of 9 people found the following review helpful.
The father of neuropsychology strikes back in the most enjoyable manner.
By Heavy Theta
Karl Pribram views brain and consciousness differently then most of his celebrated colleagues and successful students. While the world of neuroscience toils at a very limited connectionist model, where thought and perception is reduced to the hardwiring of neuron upon neuron, Pribram recognizes the possibilities of a brain that functions at a level of bio-physics that has only recently come within the tentative grasp of science's brightest and most adventurist explorers.

The wondrous thing with this book is how well it is written, so that this challenging view is not just readily comprehended by the motivated reader, but is utterly convincing. And having toiled through some of Dr. Pribram's very detailed and complex texts and papers, I am fairly stunned at just how entertaining and enjoyable this book is. It's just plain readable. And in the process one not only attains an important viewpoint, but a thorough history of the field. Bravo Karl, this is a stunning achievement.

7 of 7 people found the following review helpful.
A Superb Book!
By Subhash Kak
It is a marvelous book, full of wonderful insights and personal anecdotes, that I recommend most strongly. The book is the story of Karl Pribram's quest to know the secrets of brain and mind. As a pioneer, who has made some of the most important contributions to the field, it is great to know of the context in which these discoveries were made. The book has charming details on other scientists, many of them are equally famous names in the field. There are gems of stories such as how he lost part of his finger when his hand was slammed down by the famous chimpanzee Washoe at the University of Oklahoma. The encounters with other scientists include those with Bekesy, Lashley, Luria, Koestler,Prigogine, Skinner, Sokolov, and many others.

Pribram is not just a great raconteur; his stories have a deeper theme related to the "form within". He is also speaking of issues that are of relevance to the scientist by reviewing current understanding and its limitations and making deep points about what directions are likely to be fruitful.

The book is beautifully produced.

6 of 6 people found the following review helpful.
The Complete Tale of Neuroscience, as told by a legend.
By HoyaSaxa
Dr. Karl Pribram is a legend in the true sense of the word - having been a part of so much of the developments in psychology and neuroscience in the last century. Dr. Pribam writes in a very accessible manner, making even the most complex concepts understandable and interesting. Throughout his discussion of the science, Pribram weaves in fascinating stories and anecdotes from his past - of personal experiences with other science "greats" such as B.F. Skinner and George Miller. There are even laugh-out-loud moments of true hilarity.

The book is a once in a lifetime creation, written by a once in a lifetime perspective. If you have even the slightest interest in Neuroscience, medicine, or psychology, I cannot recommend this book enough - I expect it to be a classic for years to come!
(The book is also a seriously good value, beautifully produced and priced inexpensively.)

Don't hesitate to delve into this one!

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Digital Design Theory: Readings from the Field (Design Briefs)From Princeton Architectural Press

Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought.

Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.

  • Sales Rank: #37916 in Books
  • Published on: 2016-06-07
  • Released on: 2016-06-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.75" h x .50" w x 7.25" l, .86 pounds
  • Binding: Paperback
  • 152 pages

About the Author
Helen Armstrong views design from across the spectrum of a practicing designer, a college professor and a published author. She is an Associate Professor of Graphic Design at North Carolina State University. In addition to teaching, Armstrong works as principle of her company. Strong Design. Her clients have included Johns Hopkins, T. Rowe Price, US internetworking and Euler ACI. Her work has been recognized by�Print�and�How Magazineand highlighted in several design publications. She currently serves on the editorial board of Design and Culture and is a past co-chair of the AIGA Design Educators Community Steering Committee. Armstrong authored�Graphic Design Theory: Readings from the Field�(Princeton Architectural Press, 2009) and co-authored�Participate: Designing with User-Generated Content�(Princeton Architectural Press, 2011) with Zvezdana Stojmirovic. Her upcoming book�Digital Design Theory: Essential Texts for the Graphic Designer�will be available spring 2016. This new collection will explore works by both designers and programmers, examining the two threads of discourse--design and computation--that have rapidly merged to define contemporary graphic design.

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  • Published on: 2004
  • Original language: French
  • Dimensions: 1.81" h x 7.52" w x 9.49" l,
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Everyday Drinking: The Distilled Kingsley Amis, by Kingsley Amis

Kingsley Amis was one of the great masters of comic prose, and no subject was dearer to him than the art and practice of imbibing. This new volume brings together the best of his three out-of-print works on the subject: Kingsley Amis in Drink, Everyday Drinking and How's Your Glass? In one handsome package, the book covers a full shelf of the master's riotous and erudite thoughts on the drinking arts: Along with a series of well-tested recipes (including a cocktail called the Lucky Jim) are Amis's musings on The Hangover, The Boozing Man's Diet, The Mean Sod's Guide, and (presumably as a matter of speculation) How Not to Get Drunk - all leavened with fun quizzes on the making and drinking of alcohol all over the world. Mixing practical know-how and hilarious opinionation, this is a delightful cocktail of wry humour and distilled knowledge, served by one of our great gimlet wits.

  • Sales Rank: #7945262 in Books
  • Published on: 2008-11-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.10" h x 1.20" w x 5.50" l, .0 pounds
  • Binding: Hardcover
  • 320 pages

From Booklist
The drinks revival is nearly complete—it’s now possible to be as insufferable about beer and spirits as about wine—but the revival seems to come with a warning label: enjoy the drinks, but don’t drink too much. In the face of that, it’s refreshing to see an artifact from a more hedonistic era: Amis knew the finer points of booze as well as anyone, but he never apologized for enjoying its effect, either. This reissue, appropriately introduced by Christopher Hitchens, collects Amis’ three drinks books: On Drink (1973), an indispensable primer; Every Day Drinking (1983), a browseworthy collection of newspaper columns; and How’s Your Glass? (1984), a dispensable collection of quizzes. Some of the advice is timeless—Amis, who could presumably afford better, advocated strategic deployment of cheap booze to save money—and some is not: liquor-store shelves look so different now that some passages are best read for historical perspective. But good humor never spoils, and Amis’ quips and gripes about noisy pubs, vodka drinkers, wine snobs, teetotalers, and hangovers grow more delicious with age. --Keir Graff

Review
"Kingsley Amis's drink writing is better than anybody else's, ever..." - Esquire "These books are so delicious they impart a kind of contact high; they make you feel as if you've just had the first sip of the planet's coldest, driest martini." - The New York Times Daily Review "There has never been a more charming, erudite, eager, generous and devoted lover of drink - to judge by his writing - than Kingsley Amis." - The New York Times Sunday Book Review "His treatise on the hangover (both physical and metaphysical) is among his best known for a reason, and is required reading for the dipsomaniacs amongst us." - The Washington Times

About the Author
Born in London in 1922, Kingsley Amis was one of the best-loved British novelists of the twentieth century. He was the author of more than twenty novels, including the classic Lucky Jim, and a number of other works of criticism, poetry, and memoir. He was knighted in 1990, and died in 1995 at the age of seventy-three.

Most helpful customer reviews

3 of 3 people found the following review helpful.
The power of positive drinking
By JAK
Kingsley Amis did a stint as a Communist as a young man and with age matured into a faux Colonel Blimp.I think he was pretty consistent.He's one of the great enemies of the prim , the good and the boring.He hated God but he still let's you meet him in THE GREEN MAN.If you haven't read LUCKY JIM and the aforementioned GREEN MAN, do yourself a favor , get on with it!A philanderer , a boozer and I assume a misanthrope, he should be a pleasure to read on drink and fortunately ,he is.This book is a collection of newspaper pieces and there is a fair amount of repetition but it's informative and funny. There is at least one wildly inaccurate assertion by Amis to the effect that martinis were the drink of John Rockefeller .I am afraid that dour Baptist would have cringed in horror at the thought.Well, you aren't reading this for social history.The introduction was written by Christopher Hitchens and there are recipes.

12 of 12 people found the following review helpful.
Kingsley Amis never disappoints
By Geoff Puterbaugh
In a strange sort of way, Kingsley Amis does for drink what Anthony Bourdain does for food: with enormous humor and joy in life, both authors just say "go for it." It is probably no coincidence that they both loathe vegetarians, especially vegans.

I am not particularly sure that Amis is utterly scientific on the topic of drink (who is?), but he is utterly funny. And, for my two cents, he is funniest when he returns (again and again) to "The Wine Problem." As he mutters in his curmudgeonly way, there is no actual problem with wine itself: the problem is with inviting guests for dinner, who all arrive expecting wine AS A MATTER OF COURSE. If you don't serve them wine (even "plonk," British English for "rotgut"), you instantly lose social status. And Amis offers other examples: having dinner at an Indian restaurant featuring fiery curries, or at a Thai restaurant -- is this really the time to play the Wine-Snob Card? Or would you enjoy your dinner much much more if it were accompanied by beer? (M.F.K. Fisher would be nodding her head from A Better World.)

My own sainted mother once worked her own way around "The Wine Problem," when she realized that one of her guests (A Wine Snob) would drink only red wines -- and, thirty minutes before dinner -- she had only white wines. Well, she put red food-coloring into the white wine, and the great Wine Snob praised his delicious drink!

Just as perceptive: Amis divides the world into those who prefer cocktails, and those who prefer wine. He places himself emphatically in the first group, although he freely admits to chugging that da**ed wine from time to time ("particularly when dinner looks to be a long way off, and there is nothing else available.")

Amis himself led a highly entertaining life -- at least for outside spectators. He started off as a young Communist, but sooner or later began to come to his senses, and ended up as great friends with the likes of Robert Conquest. He wrote one of the funniest novels ever written ("Lucky Jim") and a great black comedy ("Ending Up.") By the end of his days, the former Young Communist was accused of being a "fuddy-duddy reactionary." The older Amis published such opinions gleefully, and said awful things like: "Who needs change?"

His "simplified recipe" for the Singapore Sling is lamentable, however, and he might actually have enjoyed such new baubles as the caipirinha.

A great little book for a quiet December evening!

3 of 3 people found the following review helpful.
Entertaining. A good gift book.
By Generic Man
If you are sufiiciently aware, according to Kingsley Amis, to remember aspirin before going to sleep, then you obviously weren't having a good time. Amis keeps it light, never snooty, and tries to educate you about drinking. Mind you, this was before the explosion of American vineyards and beer snobs, but that's a good thing: here's some basics on the etiquette of serving beer; here are some ideas on drinking gin; here's the basics of French, German, Italian wine. In a charming and funny way, he instructs the uninitiated in how to drink like a gentleman, and does a fine job.

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