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• Sales Rank: #2292039 in Books
• Published on: 2003-05-01
• Binding: Hardcover

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[G768.Ebook] PDF Download Statistical Methods In Epidemiologic Research, by Ray M. Merrill

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With the many advances in the control of infectious disease over the last 100 years, the role of epidemiology in public health has transformed significantly. Epidemiologic research now includes the study of acute and chronic diseases, as well as the events, behaviors, and conditions associated with health. From seasoned author Ray Merrill, this text explores how epidemiologic methods are conducted and interpreted. In four sections, Statistical Methods in Epidemiologic Research covers basic concepts in epidemiology and statistics, study designs, statistical techniques and applications, as well as special topics. Key Features: • Includes sections on how specific epidemiologic methods have resulted in findings that have influenced health policy and public health • Offers optional sections involving more advanced methods • At the end of each chapter, an applications section gives the student a clear picture of how epidemiologic methods are applied in real-world situations • Special emphasis is given to interpreting results • SAS code is presented in an appendix that corresponds to assessing selected methods.

• Sales Rank: #2536803 in Books
• Published on: 2015-08-17
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x 1.90" w x 6.90" l, .0 pounds
• Binding: Paperback
• 926 pages

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0 of 0 people found the following review helpful.
Best....Epi Book.......ever
By Charles
Great text book, I may get rid of my other Epidemiology books because this one is concise and clear. The product arrived timely and exceeded my expectations. It is pretty much a brand new book.

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[T655.Ebook] Download Ebook The Mac is Not a Typewriter, 2nd Edition, by Robin Williams

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One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

• Sales Rank: #21691 in Books
• Brand: Williams, Robin
• Published on: 2003-04-21
• Released on: 2003-04-21
• Original language: English
• Number of items: 1
• Dimensions: 9.90" h x .50" w x 6.80" l, .40 pounds
• Binding: Paperback
• 96 pages

From School Library Journal

YA-- Using 19 short lessons, this concise, simple style manual directs a Macintosh user on how to produce professional quality manuscripts. Punctuation and grammar hints are coupled with instructions for manipulating the Mac to the writer's advantage. It is aimed at desktop publishers as well as novice writers seeking a polished look for term papers.

Copyright 1991 Cahners Business Information, Inc.

From the Back Cover

One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the "Strunk and White of typography." The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.

About the Author

Robin Williams is the author of more than 20 best-selling and award-winning books, including The Little Mac Book, The Non-Designer's Design Book, The Non-Designer's Web Book, and Robin Williams Design Workshop and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Improve eye appeal and readability of your emails, reports, blogs or LinkedIn posts
By Adeline
I started using this book when I was writing newsletter content and developing my own print layouts — at one time for a dozen clients simultaneously. It helped me create documents that were not only attractive but highly readable as well. Now I recommend it for day-to-day business use. Yes, there is a difference in an email, a report, a blog or a LinkedIn post that follows Mr. Williams' tips for spacing, subheads, font style, white space and quotation marks.

As The Ruthless Editor, I know that words count. So does punctuation. But I don't discount the impact of the pleasing use of fonts, bolding, italics and spacing. I have recommended this book to many colleagues and clients, and I will continue to do so.

1 of 1 people found the following review helpful.
Invaluable reference for any self-published author
By Jim Stenstrum
This book is short, sweet and very used-friendly. Kind of a Strunk's Elements of Style for typography. I just self-published my first book and I made all the rookie mistakes. Read this book BEFORE you publish your Great American Novel -- it will save you a lot of re-editing and re-formatting when you're finally ready to push the PUBLISH IT button.

0 of 0 people found the following review helpful.
Basic
By Elizabeth
I needed this book for a class I was taking. I realized after buying it that I didn't really need it because the information inside was so basic. If you are pretty advanced with a computer I would say skip out on getting this book. If you are a beginner computer user then this book is a good jumping point. It is very very basic information on how to use a computer (Mac).

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[F693.Ebook] PDF Ebook Disaster Forewarning Diagnostic Methods and Management (Proceedings of Spie)From Society of Photo Optical

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• Published on: 2006-12-05
• Original language: English
• Dimensions: .0" h x .0" w x .0" l, .0 pounds
• Binding: Paperback
• 308 pages

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[N469.Ebook] PDF Ebook Retail Category Management (Fashion Series), by Deborah Fowler, Ben Goh

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Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it–even those not versed in category management.

• Sales Rank: #181073 in Books
• Brand: Fowler, Deborah C./ Goh, Ben K.
• Published on: 2011-01-21
• Original language: English
• Number of items: 1
• Dimensions: 10.60" h x .40" w x 8.90" l, .61 pounds
• Binding: Paperback
• 128 pages

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2 of 2 people found the following review helpful.
Pricey but a current resource and great tool to understand Category Management
By Loyaltyhart1
In addition to the Nielsen book published in 2006, this is a great resource for teaching and understanding traditional Category Management.

1 of 1 people found the following review helpful.
Not exactly what I thought
By Ryan A McLeaird
I thought this was going to be more of a text book but it is basically a $70 magazine. Good high level information on Retail Category Management, but the price for what you get is disproportionate in my opinion. I should have read the description better I guess.

1 of 1 people found the following review helpful.
Requried reading
By Cassandra Bailey
My educational experience requires this book reading. I am in sales and I would reccommend this to help with understanding how to better serve your customers.

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• Sales Rank: #9225 in Books
• Published on: 2013-09-03
• Format: Large Print
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .7" w x 8.50" l, .15 pounds
• Binding: Paperback
• 26 pages

About the Author
Chris Ferrie is a physicist, mathematician and father of three budding young scientists. He obtained his doctorate in Mathematical Physics from the University of Waterloo in Waterloo, Canada and currently holds a postdoctoral fellowship at the University of New Mexico in Albuquerque, New Mexico. Chris believes it is never too early to introduce children to the wild and wonderful world of physics!

Most helpful customer reviews

52 of 60 people found the following review helpful.
Awesome!
By I. Grubbs
This book is great. It really does teach some basic concepts of physics in a simple way that young children can understand. My two year old asks me to read it to her frequently, and will often talk about her ball having energy, or being made of atoms. Also, it's worth it just to hear your toddler say, "Quantum Physics, please!"

27 of 30 people found the following review helpful.
This is a great book that states concepts simply and makes the science ...
By Noel
This is a great book that states concepts simply and makes the science approachable for young kids. You need not worry this is some helicopter parent tool for sucking all the joy out of childhood. It is a picture book with simple pictures and no harder to read than "Good Night Moon". Why not foster love of science early?

6 of 7 people found the following review helpful.
Wonderful!
By Jade E. Lominy
My toddler loves these books. i think it's great someone thought of making them. Great for any young scientist. I highly recommend all the books in this series.

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[X412.Ebook] Download A Virtuous Woman (Oprah's Book Club), by Kaye Gibbons

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When Blinking Jack Stokes met Ruby Pitt Woodrow, she was twenty and he was forty. She was the carefully raised daughter of Carolina gentry and he was a skinny tenant farmer who had never owned anything in his life. She was newly widowed after a disastrous marriage to a brutal drifter. He had never asked a woman to do more than help him hitch a mule. They didn't fall in love so much as they simply found each other and held on for dear life.

Kaye Gibbons's first novel, Ellen Foster, won the Sue Kaufman Prize for First Fiction from the American Academy and Institute of Arts and Letters and the praise of writers from Walker Percy to Eudora Welty. In A Virtuous Woman, Gibbons transcends her early promise, creating a multilayered and indelibly convincing portrait of two seemingly ill-matched people who somehow miraculously make a marriage.

• Sales Rank: #233033 in Books
• Color: White
• Brand: Vintage Books
• Published on: 1997-11-05
• Released on: 1997-11-05
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 7.99" h x .47" w x 5.19" l,
• Binding: Paperback
• 165 pages

Features

• Great product!

Amazon.com Review
Oprah Book Club� Selection, October 1997: Gibbons's novel, A Virtuous Woman, takes place in the same hardscrabble part of the world as Ellen Foster. The virtuous woman is Ruby Pitt Woodrow, a woman who might have ended up like Ellen Foster's mother if fate, in the shape of Jack Stokes, hadn't crossed her path. The daughter of prosperous farmers, Ruby runs off with a migrant worker who treats her badly, then abandons her far from home. When she meets Jack, a man 20 years her senior, she's working as a cleaning woman in another prosperous farmer's house. Jack is a man women don't look at even once, let alone twice; Ruby is a woman who needs someone to take care of her. Out of this unlikely union grows a quiet kind of love that is no less powerful for being unstated.

Ellen Foster and A Virtuous Woman share more than just location and a few characters in common. Though each is a complete novel in and of itself, taken together the two books resonate one another: Ellen Foster and Ruby Pitt Woodrow are both damaged people who find the kind of love they need to heal. These multilayered novels are tough-minded and resolutely unsentimental, just like their protagonists. Yet like Ellen and Ruby, each contains a nut of sweetness at its core that takes the bitter edge off the hard lives and hard stories Kaye Gibbons has to tell.

From Publishers Weekly
In flashbacks, two richly cadenced Southern voices explore vastly different backgrounds, troubled histories and an unlikely but loving marriage. PW found this "a vivid, unsentimental, powerful novel."
Copyright 1990 Reed Business Information, Inc.

From School Library Journal
YA-- In alternating chapters, Ruby and Jack Stokes tell of their adult lives: her elopement and hellish life with an abusive migrant farmer, Ruby and Jack's meeting and subsequently happy marriage, and their relationships with Jack's landlord and friend, Burr; his self-centered wife and son; and June, his lovely daughter, whom the Stokes love dearly. Gibbons develops distinct voices for Ruby and Jack, and their reminiscences paint vibrant portraits of themselves and others. The story will prod readers to think about the nature of friendship and love.
- Alice Conlon, University of Houston
Copyright 1989 Reed Business Information, Inc.

Most helpful customer reviews

72 of 75 people found the following review helpful.
The love a man has for his wife
By Barbara
Here'a wonderful, basic story of heartfelt love. There was something about Ruby from the first day Jack saw her at the picnic table where all the migrant workers met before work. Ruby Pitt was a woman that bore her share of crosses.
This story follows Jack's love for his wife through their marriage, through Ruby's illness and beyond.
It's a sweet story that will pull at your heart strings and I have to say, it had me crying at one point til I couldn't see through the tears.
You will love Ruby and Jack. You'll want to take their hands and help them. And there are some characters that you just won't like at all! Some truely mean people.
This is a quick read and a very enjoyable, hard to put down book. I strongly recommend reading this book. It's just plain old fashioned love and tenderness between two good human beings and the struggles they endure.

20 of 21 people found the following review helpful.
A virtuous man, too
By A Customer
This is a story told in two voices.
One is Ruby's...kind,beautiful Ruby, who happens to be at the right place at the right time when she meets Jack Stokes. The opposite of her abusive, drinkin, womenizin first husband. Ruby tells us how Jack takes her away from all that dysfunction, promising her a decent life, caring for her, treating her like the lady she is.
Jack devotes himself completely to Ruby, gives his heart to her, showing his love in unique ways. For instance, buying her a mule!
He isn't the best looking man, or the smartest...but that was enough for Ruby.
Then there's Jack's voice. Jack is a man after my own heart. I couldn't help thinking...this book could have just as well been called, "A Virtuous Man"
40 yrs old when he sets eyes on Ruby sitting under a pecan tree...He says, "now that's a girl I could marry."
And after those eyes meet hers, nothing is the same. Everything afterwards begins and ends with Ruby.
I adored Jacks narrative, his kindness, the love he expressed to Ruby. After Ruby dies, the only thing keeping him going is wishing and hoping she comes back...laying next to him in bed, her skin touching his skin, smelling of lavender, and eating her usual dish of yogurt.
Gibbon's gives us other memorable characters also, like Little Fran, who is the devil dressed as a fat woman.
She gives up Mavis, who is hired when Ruby dies to help around the house but mostly helps herself to orange candy and soda and breaks the toilet seat.
I enjoyed the book, but the 4 star rating is for Jack. His voice makes the story much more interesting than it would have been otherwise.

20 of 21 people found the following review helpful.
Excellent Read
By drebbles
Beautifully written, A Virtuous Women, is the quiet love story of Ruby Pitt Woodrow, daughter of a rich farmer, and Jack Stokes, a tenant farmer. At first they seem an unlikely match, Ruby, although 20 years younger than Jack, is already widowed, Jack, unattractive and unsuccessful, has never been married. But both have had tough lives. Ruby is alienated from her parents due to her brief marriage which was a disaster. She is working as a maid when she meets Jack. Jack has never had much, although his dream is to own a piece of land. Together they find, if not what they were looking for, a sense of completeness.

The book is written in first person narration with both Jack and Ruby narrating alternate chapters (except the last chapter which is written in the third person). This technique helps make both characters seem real. For me, personally, Jack was the character I most cared about, mostly because we know from the very beginning that Ruby dies and we see that Jack is lost without her.

This is one of those simple, quiet kind of books where there is little action or plot, just the story of two people who come to love and care for each other. Yet, it's the kind of story that will stay with you long after you've read it.

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[K876.Ebook] Download Ebook Tales of the African Frontier, by J. A. Hunter, Daniel P. Mannix

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• Sales Rank: #3285170 in Books
• Published on: 1954
• Format: Import
• Binding: Hardcover
• 308 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Interesting stories
By AHB
As the title says this book is a collection of stories about people who lived and were influential during the early European settlement of British East Africa. Some of the stories are from interviews with people who were there at the time and knew the persons concerned. I enjoyed it. Stories are a good length to read before going to sleep.

16 of 17 people found the following review helpful.
Mind-blowing
By Moderate Risk
I have never read a book quite like this before. It is completely devoid of political correctness so often associated with revisionist history. The narrative is sharp and cuts like a knife. This book was copyright in 1954 which affords it two advantages: 1) it pre-dates political correctness and 2) The stories are told as first hand accounts told by the old timers when they were still alive. I can't begin to tell you how exciting it is to read African history when it's told by those who were actually there when the history was the present and not the past. Whew! What a ride!

15 of 16 people found the following review helpful.
Unexpected pleasures
By Tony S.
This book goes well beyond Mr. Hunter's usual white hunter/safari fair. It is about a collection of characters, Arab, African, European and others who were around at the turn of the 20th century and on into the late '40's. It would probably NOT be considered politically correct, but Mr. Hunter and his co-author Daniel Mannix try their best to be unbiased in telling their tales. It begins with the story of Arab slaver Tippu Tib who had many adventures, including helping Stanley find Livingstone! A nice sketch of John Boyes (who was for a time, the king of the Kikuyu) is included for those who haven't read his own book. It finishes with Dr. L. S. B. Leakey who was as much Kikuyu as white man. I was unaware of his role in the Mau Mau troubles. In all, there are 15 tales of individuals and families who were part of the opening of Africa. As the authors say in the end: "Some were cruel, some prideful; probably a number of these pioneers were unwise, as all humans are. Many were heroes in the best sense of the word. But they all shared in a quality of courage which is the essential ingredient-at any frontier, on any continent, and at any time."
Finally, there is a nice bibliography at the end. I hope to read many of those tomes listed, if I can find them!

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[R734.Ebook] Ebook 50 Ways To Retell A Story: Cinderella, by Alan Peat, Julie Peat, Christopher Storey

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50 Ways to Retell a Story: Cinderella provides teachers with fifty activities to engage and motivate pupils in the story writing process. Each of the fifty ˜variations on a theme” opens with a description of the form/technique, followed by a modelled example.

Although the book was predominantly written with teachers in mind, it will also be of interest to anyone who enjoys language and language-play.

Designed as stand-alone literacy lessons, starter sessions or extension activities which cover narrative, non-fiction and poetry, Ways to Retell a Story: Cinderella provides teachers with examples of this well-loved traditional tale re-written as a:

recipe
lipogram
haiku
limerick
science-fiction story
letter of complaint
text message
diary entry
…and 42 more!

• Sales Rank: #2386524 in eBooks
• Published on: 2015-10-28
• Released on: 2015-10-28
• Format: Kindle eBook

Review
Deputy Headteacher Liz McGowan, from St Francis RC Primary School in Gorton Manchester said of 50 Ways To Retell A Story: Cinderella: We are loving the Cinderella book - so many fab. ideas, all of which are really grounded in a true understanding of how to improve children's writing through highly engaging approaches. It is also great to be able to see further applications of this approach with other stories/books and across the curriculum.A" Sue Roberts, Year 3 and 4 teacher at Red Hill CE Primary School, Worcester planned a half-term's literacy using the ideas in 50 Ways to Retell a Story: Cinderella and tied in an end-of-term school production, ' Cinderella Rockerfella'. She said: The writing opportunities which the children have had with this approach to our performance have been many, memorable and varied. The children have been completely immersed in their work and in particular reluctant writers have been enthused and inspired. At parents evening it was the main topic of conversation with the parents who were overwhelmed by the amount of school they were hearing about at home compared to normal. Your book was the main inspiration for this enterprise. We know the children think Literacy is fun when we have this approach - thank you for all of your ideas!A"

About the Author
Alan Peat is the author of 18 publications on a wide range of subjects. His literacy books have been best sellers for both Nash Pollock Publishing and Questions Publishing. He is now director of his own publishing company, Creative Educational Press Ltd which publishes books by Alan and a range of other teachers/authors and illustrators. Alan is currently working on a wordless picture book and accompanying teaching materials, The Elves and the Shoemaker, 1897 as well as his first children's book The Magic Stone, both of which will be illustrated by John Harrold, who was the Rupert Bear artist for over thirty years. Alan has written for the Times Educational Supplement, Teaching Thinking Magazine and many other teaching journals. His practical ideas and approaches to raising literacy standards and motivating children to write have now been used in 22 countries. Alan draws on his experience as an LEA (Local Education Authority) Adviser with cross-phase responsibility for Literacy and Gifted and Talented provision, Head of a Museum and Gallery Service and Teaching and Learning Consultant for Blackburn LEA. Alan's own independent education consultancy 'Alan Peat Ltd' delivers whole school inset, conference based training and consultancy for schools and LEAs across the UK and Europe. A Fellow of the Royal Society of Arts, Alan is also a member of the National Association of Writers in Education (N.A.W.E.).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Brilliant inspiration for teaching narrative and cohesion
By PeterRoberts
Loved seeing all the different ways you could tell the story. I'll be using some with my class after Christmas. I think they'll favour the short versions, not realising that they are the most difficult. Can't wait to see what they do to Goldilocks or Jack and the Beanstalk.

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For courses in Systems Analysis and Design, Structured

A clear presentation of information, organized around the systems development life cycle model

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This briefer version of the authors’ highly successful Modern System Analysis and Design is a clear presentation of information, organized around the systems development life cycle model. Designed for courses needing a streamlined approach to the material due to course duration, lab assignments, or special projects, it emphasizes current changes in systems analysis and design, and shows the concepts in action through illustrative fictional cases.

Teaching and Learning Experience
This text will provide a better teaching and learning experience–for you and your students. Here's how:

• Features a clear presentation of material which organizes both the chapters and the book around The Systems Development Life Cycle Model, providing students with a comprehensive format to follow.
• Provides the latest information in systems analysis and design
• Students see the concepts in action in three illustrative fictional cases

• Sales Rank: #119181 in Books
• Published on: 2014-09-18
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .70" w x 8.40" l, 2.76 pounds
• Binding: Paperback
• 456 pages

About the Author
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Joseph S. Valacich is an Eller Professor of Management Information Systems in the Eller College of Management at the University of Arizona. He has had visiting faculty appointments at Buskerud College (Norway), City University of Hong Kong, Norwegian University of Life Sciences, Riga Technical University (Latvia), and Helsinki School of Economics and Business. He received a Ph.D. degree from the University of Arizona (MIS), and M.B.A. and B.S. (computer science) degrees from the University of Montana. His teaching interests include systems analysis and design, collaborative computing, project management, and management of information systems. Professor Valacich cochaired the national task forces to design IS 2010: The Model Curriculum and Guidelines for Undergraduate Degree Programs in Information Systems. He also served on the Executive Committee, funded by the National Science Foundation, to define the IS Program Accreditation Standards and on the Board of Directors for CSAB (formally, the Computing Sciences Accreditation Board), representing the Association for Information Systems (AIS). He was the general conference co-chair for the 2003 International Conference on Information Systems (ICIS), and the co-chair for the Americas’ Conference on Information Systems (AMCIS) in 2012.

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Prior to his academic career, Dr. Valacich worked in the information systems field as a programmer, systems analyst, and technical product manager. He has conducted numerous corporate training and executive development programs for organizations, including AT&T, Boeing, Dow Chemical, EDS, Exxon, FedEx, General Motors, Microsoft, and Xerox.

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Dr. Valacich is the co-Editor-in-Chief for AIS Transactions on Human-Computer Interaction, a senior editor at MIS Quarterly and was formerly an associate editor for Information Systems Research. He has published more than 200 scholarly articles in numerous prestegious journals and conferences. His scholarly work has had a tremendous not only on the field of information systems, but also on a number of other disciplines, including computer science, cognitive and social psychology, marketing, and management. In February 2014, Google Scholar lists his citation counts over 13,800, with an H-index of 54. He is also a coauthor of the leading Modern Systems Analysis and Design (Seventh Edition) and Information Systems Today (Seventh Edition).

Joey F. George is professor of information systems and the John D. DeVries Endowed Chair in Business at the Iowa State University College of Business. Dr. George earned his bachelor’s degree at Stanford University in 1979 and his Ph.D. in management at the University of California at Irvine in 1986. He was previously the Edward G. Schlieder Chair of Information Systems in the E. J. Ourso College of Business Administration at Louisiana State University. He also served at Florida State University as Chair of the Department of Information and Management Sciences from 1995 to 1998.

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Dr. George has published dozens of articles in such journals as Information Systems Research, Communications of the ACM, MIS Quarterly, Journal of MIS, and Communication Research. His research interests focus on the use of information systems in the workplace, including computer-based monitoring, computer-mediated deceptive communication, and group support systems.

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Dr. George is coauthor of the textbooks Modern Systems Analysis and Design, Seventh Edition, published in 2014, and Object-Oriented Systems Analysis and Design, Second Edition, published in 2007, both from Pearson. He has served as an associate editor and senior editor for both MIS Quarterly and Information Systems Research. He served three years as the editor-in-chief of the Communications of the AIS. Dr. George was the conference cochair for the 2001 ICIS, held in New Orleans, Louisiana; conference chair for the 2012 ICIS held in Orlando, FL; and the doctoral consortium cochair for the 2003 ICIS, held in Seattle, Washington. He is a Fellow of the Association for Information Systems (AIS) and served as President of AIS in 2010—11.

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Jeffrey A. Hoffer is the Sherman—Standard Register Professor of Data Management for the Department of MIS, Operations Management, and Decision Sciences in the School of Business Administration at the University of Dayton. He also taught at Indiana University and Case Western Reserve University. Dr. Hoffer earned his B.A. from Miami University in 1969 and his Ph.D. from Cornell University in 1975.

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Dr. Hoffer has coauthored all editions of three college textbooks: Modern Systems Analysis and Design, with George and Valacich; Managing Information Technology: What Managers Need to Know, with Brown, DeHayes, Martin, and Perkins; and Modern Database Management, with Ramesh and Topi, all published by Pearson Prentice Hall. His research articles have appeared in numerous journals, including the MIS Quarterly—Executive, Journal of Database Management, Small Group Research, Communications of the ACM, and Sloan Management Review. He has received research grants from Teradata (Division of NCR), IBM Corporation, and the U.S. Department of the Navy.

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Dr. Hoffer is cofounder of the International Conference on Information Systems and Association for Information Systems and has served as a guest lecturer at the Catholic University of Chile, Santiago, and the Helsinki School of Economics and Business in Mikkeli, Finland.

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Most helpful customer reviews

22 of 26 people found the following review helpful.
$160???? Really?????!
By Prof Tom
Because I'm a university faculty member in a Computer Science department and have taught classes containing the subject matter in this book, I received an unsolicited instructor's evaluation copy for review from the publisher.

Frankly, I find it impossible to take this book seriously, not because of its content (adequate) or its quality (looks really nice) or how well it fits my class (fairly closely). It's the PRICE!!!! Why make my students pay $160 for a paperback text when there are so many more (cheaper) possibilities out there? This book should be priced in the $40 range and no higher.

Publishers like Prentice Hall/Pearson should know better. As tuition and fees keep rising faster than a politician's income, we faculty members are doing everything we can to keep our students' costs down, and that means avoiding high-priced books like this....

6 of 6 people found the following review helpful.
Booooorrrrrriiiiiiinnnnnnnnggggggggg.....
By Doug
This book is the most boring text I've read in my years to taking courses. Granted, it is a text book, so I'm not expecting epic adventure. But still, it should grab the readers' attention. After reading this book I feel like I've absorbed absolutely nothing.

But, if it's required for your course, what choice do you really have right? Just be warned, you will most likely need to find alternate sources of information to actually absord. This book is awful.

5 of 5 people found the following review helpful.
Rather dull
By Draconis Augmentis
This book is extremely dull. The case questions don't really seem to get the idea of systems analysis in one's head. The layout is clumsy and hard to understand, and the book is ridiculously priced. $160? For a paperback? This is crazy; you can do all the research online for free! In all my time of using Pearson, Pearson publishers create boring books filled with typos and overpriced textbooks. Do not buy this book; rent if you need it. You will save /so/ much money!

Updated November 7, 2013

I am more than halfway through the course, and the book is not very good. It seems to only tell you /what/ the steps are in each chapter, not /how/ to do them. One would think you would need both, but, as with most of the Pearson books, it does not. I would suggest that all users of the textbook use it as told, but be prepared to do a good amount of online research.

See all 14 customer reviews...

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[V977.Ebook] Free Ebook Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer, by Jamie Shanks

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A concrete framework for engaging today's buyer and building relationships

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer.

Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands.

• Reach and engage customers online
• Provide value and insight into the buying process
• Learn more effective Social Selling tactics
• Develop the relationships that lead to sales

Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

• Sales Rank: #197805 in Books
• Published on: 2016-09-06
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .80" w x 6.20" l, .0 pounds
• Binding: Hardcover
• 224 pages

From the Inside Flap

If you're currently running a playbook of social selling tips, tricks, and tactics, that's a great start. Now, put away your quick-fix hacks and get out of the sandbox with Social Selling Mastery and establish the long-term trust real buyers are looking for in the marketplace.

Now from Jamie Shanks, the pioneering expert whose name is synonymous with social selling, a complete social selling master's course for building the architecture to sustain long-term growth goals, year over year, while continuously enhancing your buyer's experience. It's as simple as that, and this step-by-step guidebook takes you through the entire process in micro-lessons. Every chapter is straightforward, with the theory and principles up front, and then digs into the specific, practical tactics you need to execute every day to apply them in the real world.

Social Selling is next-level social media marketing, and this globally proven approach secures real, one-to-one, personal relationships that generate and retain revenue. Complete with ready-to use transformational skills to jumpstart your sales and marketing team's daily cadence. This is the global system used by hundreds of companies to:

• Use the latest, consistently successful methods to reach and engage customers online
• Strategically target and increase value and knowledge throughout the buying process
• Confidently create a repeatable process and upscale it to any size organization

Because Social Selling Mastery takes a long-term approach to serving your customers through their individual buying cycles, Social Selling doesn't happen in a vacuum. This robust methodology requires complete buy-in from the entire organization, from the top down, and from sales, marketing and enablement/operations. Don't worry—there are three chapters dedicated to leadership buy-in, accountability and measuring success. Gaining commercial buy-in happens when you establish a benchmark of key performance indicators (KPIs), milestones and goals that align sales, marketing, and sales enablement/operations to grow return-on-investment (ROI).

Whether you're outfitting a new start-up or upgrading an established organization for the marketplace, Social Selling Mastery gives you the blueprints and pro tools to build and maintain steadily growing revenue from an ever-expanding sales pipeline.

From the Back Cover

Praise for SOCIAL SELLING MASTERY

"Buying has changed more in the past ten years than the past hundred. Unfortunately, sales and marketing hasn't. Every sales, marketing, enablement, and operations leader needs a social selling blueprint, and this book is the best one I've seen."

—JILL ROWLEY, CEO of Jill Rowley Inc. and #SocialSelling

"If you have the 'itch' to become an entrepreneur (or sales to think like entrepreneurs) then you need to read Social Selling Mastery. It takes all the pieces and parts of social selling and pulls them together in an easy to implement roadmap for success."

—TRISH BERTUZZI, President of The Bridge Group, Inc.

"Jamie Shanks is the only person I would endorse for Social Selling Mastery. This book is the manifestation of his years of work helping shape the industry."

—KOKA SEXTON, CEO of Social Selling Labs

"Jamie Shanks is social selling. He's poured his heart and soul into helping his clients succeed in building and converting sales on the social web, and I can't believe he's now basically giving it all away in this awesome book."

—MATT HEINZ, President of Heinz Marketing Inc.

"Social selling is one of the hardest things to define, execute, and track the impact of these days. Everyone seems to have a different opinion on what it is and how to do it. This book is the most comprehensive collection of ideas, structure, and techniques to maximize your social selling efforts. It's not theory, it's real."

—JON BARROWS, CEO of J. Barrows LLC

"There are many people talking about social selling and very few making it happen. Jamie Shanks saw the social selling writing on the wall early in its evolution and not only began to utilize it but to translate it into a repeatable process that can be taught to sales people at scale."

—JON FERRARA, CEO of Nimble, Founder of GoldMine

"Today, there is no business as usual. Mastering social selling is your competitive advantage, as buyers expect salespeople to deliver value and relevance in every interaction. Success requires leadership and an aligned strategy between sales, marketing, and operations. Jamie Shanks prompts you to answer key questions in your journey to achieving Social Selling Mastery."

—BARBARA GIAMANCO, Co-Author of The New Handshake: Sales Meets Social Media

About the Author

JAMIE SHANKS is CEO of Sales for Life, the world's definitive social selling training and coaching company. He is a world leading social selling expert responsible for pioneering the space. He has trained thousands of sales professionals, from Fortune 500 companies to solopreneurs, and built social selling solutions in the majority of industries.

Most helpful customer reviews

1 of 1 people found the following review helpful.
What Wikipedia Can't Tell You About Social Selling
By James Muir
Unless you've been living under a rock for the past few years you know that Social Selling is one of the most important trends in selling for decades. For that reason I was eager to pick up Jamie Shanks new book Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer.

I'll be candid. Knowing Jamie Shanks from his presentations and blog posts, my expectation of Social Selling Mastery was that it would be a concise collection of social strategies for the individual. What I got however, was so much more. In addition to strategies for the individual, Social Selling Mastery contains information that is much deeper and rare.

The book is broken down into three sections:
Part One: Creating a Mindshift to Digital Transformation
Part Two: Social Selling Mastery for the Sales Professional
Part Three: Building a Lead Factory with Digital Content Marketing

I realized immediately how valuable and important these additional areas (Part One & Three) are as I reflected on my own efforts to operationalize social selling within my own organization. Jamie's experience and lessons from the school of hard knocks come out loud and clear in these pages. It takes you to core issues (and frankly places you may not have considered) when it comes to successfully rolling out social selling efforts.

Jamie doesn't mince words - which is a quality I like. He is not afraid to give tough medicine about why a given area is important and what is required to succeed. Many times within these pages he makes statements like "If you are not willing to do X you will fail." That spells it out for you clear and simple. Do you want this or don't you? Are you willing to do this or aren't you? What's so great is that because the path to success is spelled out so clearly you can fully comprehend what you are committing to. I find this candor to be one of the most valuable aspects of the book.

A good of time is invested in the importance of, and how to, integrate marketing and sales. This is a chronic problem in almost every organization today and Jamie gets tactical on how to address this and why it must be addressed for long-term success in social selling. Bravo for not looking the other way and offering a practical steps on how to get there!

The strategies for the individual sales contributor met my expectations and were given in the context of the entire change initiative. The value in Part Two of the book is outstanding and makes Social Selling Mastery a worthy investment for lone wolf types who may not have garnered the support of their entire organization yet. It covers everything from macro-level strategies to the daily routine sales reps should follow. This section alone is worth the price of the book.

There is equal value for sales and marketing leaders who seek to embark on the absolutely necessary incorporation of social selling into their sales and marketing operations. Myths are dispelled and discrete, actionable advice is given how to get from here to there. This is extremely rare information right now and the knowledge shared in Social Selling Mastery comes right from the streets of reality as opposed to theory.

My expectations of Social Selling Mastery were greatly exceeded. It's not just a collection of social selling tips. Rather, it is a guide on how to implement social selling for both the individual and the organization backed by both data and experience. That approach I feel, will make Social Selling Mastery much more of a timeless work that will continue to be valuable for years to come. I recommend it for both individuals as well as organizational leaders. 5 Stars.

0 of 0 people found the following review helpful.
This book should never leave your desk.
By Holly
This book is great. It lays out your step by step plan of how to get your team into social selling and how to blur the lines between marketing and sales. It took me over 4 years to figure out many of the things he shares in his book. If you're just starting out or just thinking about getting involved in social selling, this is your go-to book.

It's easy to read and should be sitting on your desk. Follow it and you will be successful

0 of 0 people found the following review helpful.
Social selling is not social yelling
By Hans Peter Bech
Tthe best handbook I have yet read on how to design, execute AND scale a productive and effective inbound lead generation program in the 21st century where the power balance between buyers and sellers has changed completely and where buyers’ behavior and their buying journeys are following completely different steps compared to the previous century.

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